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Richard Curtis on Publishing in the 21st Century

The literary agent, author advocate, and publishing visionary Richard Curtis shares his insights in this special blog of essays and articles for writers and all others tracking the rapidly changing world of books.

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Fine Books For Fine Readers

Tuesday, September 30, 2008

Pub Date

Few events in the life of a book are as thoroughly invested with magic and mystery as its publication date. Although the season, month, and day of publication are, as often as not, selected merely to satisfy the expediencies of a publisher's schedule, many authors and even some publishers assign kabbalistic value to pub dates, and a great deal of myth and nonsense has come to surround the process. One hears such platitudes as, "January is a lousy month to bring out a book," or, "Nobody buys books in August," or "Can you believe they released my book on Friday the thirteenth?"

What's true and what's nonsense? Click here for a discussion of publication dates.