Stats Confirm: Kindle Is No Country for Young Men and Women

A Kindlista compiling data on Kindle use confirms our highly unscientific observation that the majority of the device's owners are adults (35-54) or seniors (55+). If you like graphs and pie charts, visit Kindle Culture and see for yourself.

Says the site's blogger:

"The resulting data suggests that the largest group of Kindle owners by decade are in their 50s. The next two largest are owners in their 40s at 19.1% and owners in their 60s at 18%, making the total number of Kindle owners between the ages of 40 and 69 an incredible 58.6%. Owners above 70 make up an additional 8.1%, with owners under the age of 40 accounting for just over a third of all Kindle sales.

Using broader target demographic standards, the results look like this:

Younger adults (18-34) – 22%
Adults (35-54) – 38.4%
Older adults (over 54) – 37.3"

Among Kindle Culture's conclusions: "The Kindle might also be a popular 60th birthday present..."

Note to family and friends: a gift certificate to Bloomingdale's will be perfectly fine, thank you.

RC