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Richard Curtis on Publishing in the 21st Century

The literary agent, author advocate, and publishing visionary Richard Curtis shares his insights in this special blog of essays and articles for writers and all others tracking the rapidly changing world of books.

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Friday, June 26, 2009

The Next Goldrush? MultiTouch Screen Apps

The Holy Grail of screen technology is the gesture-activated virtual screen portrayed in Stephen Spielberg's 2002 blockbuster futuristic film Minority Report. Technologists inspired by the brilliant effects have been laboring ever since to interact with screen images, getting them to do what we want them to do by a mere wave of the hand or point of an index finger.

The iPhone's introduction of multitouch was an astounding innovation that brought Spielberg's vision closer to actualization. But the Apple device still requires physical contact with the surface of the device, whereas the next generation of virtual screens will liberate our hands from any contact whatsoever.

Where are we on the continuum between touchscreens and Minority Report's magic one?

Rebounding from an Apple-led consumer flight to handhelds, a number of PC manufacturers are developing applications designed to lure consumers back to their desks and, according to Ashlee Vance of the New York Times (PC Touch Screens Move Ahead), high on the list are touchscreens. For instance, Hewlett-Packard is pushing the TouchSmart, a desktopper with an upright screen on which you can access every function with your stylus or index finger. TouchSmart offers a variety of great applications. Vance points out that "Customers can turn these machines into bespoke kiosks for, say, ordering merchandise at a sporting event or flipping through a menu while waiting at a restaurant." Indeed, touch screens are commonly used for keeping track of tables and food orders at restaurants. They can also be embedded in homes to control lights, music, thermostat, etc., and in he kitchen to follow recipes.

However, after you've worked an iPhone screen with multitouch, one-finger functionality feels pretty limited, and we have to wonder how practical the TouchSmart approach is for business offices. Here's a simple test: next time you're sitting in front of your desktop monitor, try stretching your arm out and poking the screen every time you want to open a file, drag, drop, highlight, cut and paste or perform some other task. Do we really want to reach out to our screen every time we want to move something around or shift to another function? Don't be surprised if your arm grows weary and your back strained. Let's face it: some functions are best left to keyboard commands or mouse navigation. And - sitting at a desk is not necessarily where today's sedentary or peripatetic computer users want to be. If you're thinking about students, so am I. We'll get to them in a moment.

You can google lots of HP promotional videos and demonstrations and decide for yourself.

But soon, even five digits may be passé. Enter advanced multitouch and an Israeli outfit called N-trig. Its advanced PC screen technology called "DuoSense" enables users to use both hands as well as a pen.
N-trig is the only industry provider to offer a combined pen, touch and multi-touch solution, having overcome the technological hurdles of combining the two seamlessly in a single device. DuoSense is an intelligent digitizer, fully compatible with Microsoft natural input standards. N-trig's DuoSense digitizers are are easily integratable, support any type of LCD, keep devices slim, light and bright, can support numerous applications, and can be implemented in a broad range of products ranging from small notebooks to large LCDs.
For a cool demo check out this video of N-trig. By the way, if you're fascinated by the possibilities and have some clever ideas of your own for Windows 7 apps, N-Trig offers a $900 touchscreen kit that software developers that can use to develop their own.

Note that N-trig's demonstration is being performed on a tablet computer, as well as on a convertible laptop/slate. Why tablets? Aren't they just a niche? So far, yes. But that's going to change big time. There's a whole population of computer users that is simply not deskbound. It's called students, and, as we have stated in these pages again and again, the only viable computer product for students is the tablet. "Textbooks and other illustrated books simply cannot be crammed into anything smaller than a screen close to the size of a laptop," I wrote. "Tablets have all the virtues of laptops PLUS touchscreen functionality. For students, reading books on an e-reading device is highly desirable but not as imperative as the ability to handwrite notes on their device's screen."

Students will certainly give N-trig's DuoSense two thumbs up, plus the other eight digits as well. "Such touch software can handle lots of fingers hitting a screen at once rather than just relying on one or two digits, as most of today’s touch screens do," writes Vance.

In anticipation of a major push into the tablet market, Microsoft is reported to have invested $24 million in N-trig, and the forthcoming Windows 7 (look for it in 2010) "supports gestures such as pinching and fingertip scrolling,"reports Wired. "Other Windows programs, such as Paint, will also include new brushes designed for multi-touch and features such as panning across a page in Internet Explorer." But the outer limits of known touchscreen tech is Microsoft Surface's Cynergy Labs, and it's likely that Surface will dominate the field until 3D replaces it. Check out these dumfounding videos.

Microsoft's Surface is probably the direction consumers will go over the next few years, but shimmering on the distant horizon is a means of projecting action onto a screen without any contact whatever. We caught a glimpse of this with the wearable "Sixth Sense" device demonstrated at a recent TED (Technology Entertainment Design) conference. But for a mind-bending look at the state of the art of virtual, check out Project Natal by Microsoft designed for XBox 360. Stephen Spielberg, eat your heart out.

Richard Curtis

This posting relies on original research and reporting performed by the New York Times. Every blogger owes a debt of gratitude to newspapers. Without them our free society would not only be impoverished but imperiled. We must strive to find a way to rescue the industry, even if it means nothing more than buying a paper on the street. Support your local newspaper.

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Tuesday, May 5, 2009

Behind the Kindle Curtain: Glimpse Amazon Reader's Jumbo Screen

In advance of Wednesday's Amazon.com press conference about - well, something or other - Daniel Ionescu of PC World writes that "pictures and details regarding the new Kindle DX have surfaced. Amazon's new e-book reader will have a 9.7-inch display and sports new features such as a built-in PDF reader." This jibes with our own speculations.

It's being referred to as the DX but more popularly the Jumbo, and will provide users with the ability to read newspapers and magazines formatted to look like their paper counterparts, and to highlight docs and make notes. Engadget seems to have copped the above photo.

A large-screen Kindle has been rumored for some time, and it just may be that the pressure of new - potentially better? - devices on stream from competitors has forced Amazon to make a preemptive announcement. We'd all be thrilled if Jumbo Kindle and its rivals were to rescue the magazine and newspaper industry. But what really turned me on is this:
"Some universities are also gearing up for the DX. Reports say that Case Western Reserve University in Cleveland, together with Pace, Princeton, Reed, Darden School at the University of Virginia, and Arizona State will equip their students with a brand-new DX to carry their textbooks.

"These university students will get this autumn their chemistry and computer science texbooks on a Kindle DX while the less lucky ones will still have to go to the library to get their books says the report. Amazon's move towards the textbook industry was expected though, as reports from as early as last year suggested the company would jump in to the $5.5 billion market."
From the moment I set eyes on a tablet-sized device I knew this day would come. The prize for the right student-friendly portable e-book is worth billions, but the current models of Kindle, Sony, and some other small-screeners (including cell phones) are simply inadequate for textbooks, illustrated books, schoolwork and homework. Read Kindle Sequel on the Way, But Will It Play on Campus? and you'll understand why I'm beginning to think it's time to uncork the champagne I put on ice ten years ago.

Richard Curtis

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Monday, May 4, 2009

Is Big-Screen Kindle Subject of May 6 Amazon Press Conference?

What do an article in the New York Times and an emailed invitation to an Amazon.com press conference have in common? That's what we'd like to know, and that's why we'll be at the door mid-morning Wednesday, May 6th.

We're not sure if Las Vegas posts odds for stuff like this, but if we were gamblers we'd put a few chips on two possible announcements. The first is that Amazon will be producing a tablet-sized Kindle dedicated to newspaper and magazine reading. The second is that Amazon is teaming up with a major newspaper or magazine publisher to bring you a digital edition of your daily paper or favorite magazine.

That brings us to the Times's article, Looking to Big-Screen E-Readers to Help Save the Daily Press by Brad Stone. The gist? "Now the recession-ravaged newspaper and magazine industries are hoping for their own knight in shining digital armor, in the form of portable reading devices with big screens."
"These devices from Amazon and other manufacturers offer an almost irresistible proposition to newspaper and magazine industries. They would allow publishers to save millions on the cost of printing and distributing their publications, at precisely a time when their businesses are under historic levels of pressure."
For those who follow our postings, most of the information in Stone's piece will be familiar. For instance: "These new gadgets, with screens roughly the size of a standard sheet of paper, could present much of the editorial and advertising content of traditional periodicals in generally the same format as they appear in print." Check out our pieces about Plastic Logic's as yet unnamed device and the iRex 1000. The former is notable because of its state-of-the-art screen technology, the latter because it has successfully carried newspaper and magazines for a long time and actually beaten Kindle at its own game.

Stone's mention of News Corp's interest developing a device for its publications is detailed in a recent piece asking if that company's boss Rupert Murdoch is "ready to get E-ink on his fingers".

And of course, for many of our readers, Amazon's plans for large screen Kindles are old news.

Stone accurately observes that this new generation of tablet-sized readers offers publishers an opportunity "to rethink their strategy in a rapidly evolving digital world. The move by newspapers and magazines to make their material freely available on the Web is now viewed by many as a critical blunder that encouraged readers to stop paying for the print versions." But most intriguing of all is his speculation that newspaper and magazine publishers might "borrow from the cellphone model and offer specialized reading devices free or at a discount to people who commit to, say, a one-year subscription."

For some time we have been invoking the spirit of King Gillette, inventor of the modern safety razor, whose motto and fabulously successful approach to fame and fortune was to "Give away the razor and sell 'em the blades." You can read all about that here, and it just may be an idea whose time has come.

Our thumbs are limber for an instant posting after Amazon's press conference. But it won't surprise us if there are no surprises.

RC

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Monday, February 9, 2009

Jeff Bezos and Stephen King announce the new Kindle 2


The Morgan Library is the most museum-like library in New York City, and so it was fitting that Amazon's Jeff Bezos (pictured above) took the stage there this morning to announce the latest version of his book antiquifier known as the Kindle. His grand vision, often repeated throughout the hour long presentation, is that Amazon wants to see nothing less than every book ever published available to all Kindle owners in less than 60 seconds. Is the Kindle 2 going to be the device with enough popularity to create such a seismic shift in readers' habits that the world of publishing bends its back to make this happen? Well, maybe. Just maybe. Apparently e-book sales have jumped to 10% of all Amazon book sales in just one year thanks to the first device, after years of staying well below the radar, and now Amazon wants us all to see the writing on the, err, Kindle. I expect word of mouth and adoption to be stronger this time around because the product deserves it.

The new Kindle 2 ($357 and shipping Feb. 24th) offers enough improvement from the original that I can now recommend it strongly to friends and family:
  • It has 3G wireless for faster download speed (especially for browsing the Kindle store).
  • It uses Amazon's latest 'Whispersync' service to keep your Kindle's books and notes backed up on the internet cloud and synchronized to other Kindle devices you may own.
  • Its shape is now thinner than an iPhone (less than half an inch thick) and perfectly symmetrical, with rounded corners and softer buttons.
  • The latest e-ink screen redraws slightly faster (20% over the original) and now does 16 shades of gray instead of just 4.
  • 2GB of built-in storage.
  • Charging via USB mini-port (everyone has these cables by now).
  • It has longer battery life (now up to two weeks between recharges).
  • It has implemented a pleasant text-to-speech computer voice reader for any text (it's better than Stephen Hawking).
  • It has a new 5-way button navigation instead of the old up-and-down wheel.
Now, none of these things represent bleeding edge technology and are probably a little more anemic than what most of us dream about in a best possible e-book device. For example, any page-turning lag is still annoying (especially in the age when Google has taught us that people can't bother to wait even 0.5 seconds more than they have to for a page to load). 3G service isn't going to make a huge difference in speed for most people downloading new books that are typically 900K. And grayscale screens? Don't even get me started. But what Amazon is offering that makes the Kindle 2 so appealing is their dedication to the book delivery service. Jeff Bezos wants the device to disappear in your hands while you read it, because no one pays attention to the paper or binding of a book when they get wrapped up in the story. They don't want distractions. So, the device itself is really just something meant to be unpretentious, transient, and replaceable. What they are selling is access to published books in the most convenient manner yet possible. Amazon is dedicated to helping readers find and download books quickly, and the Kindle 2 serves that purpose better than anything else. And for that I think they have a winner.

What makes the Kindle 2 experience more likely to win people over is that Amazon still seems to be letting the Kindle ride its tide of popularity instead of hard selling customers. More and more e-book content is being converted and added to the Kindle online store every month. The incremental technical improvements in the Kindle 2 are the type that give consumers confidence that the company has a long term investment in their satisfaction, and that more improvements will surely come downstream. Original Kindle owners are even being given a two day opportunity to jump to the head of the queue for pre-ordering the Kindle 2, and what better way to spread the word than allow the converted the first opportunity to evangelize. Instead of a discount or trade-ins, this means hand-me-down first-generation Kindles are going to be circulating amongst friends and families.

Stephen King, at Jeff's invitation and previewing his new Kindle exclusive short story "Ur," read a passage where students confront a teacher who has never seen a Kindle before. The teacher likes to think of himself as "old school" and defends the tactile properties of the trusty paper book, such as the musty smell acquired with age. The Kindle-familiar students counter that the words are still the same, no matter what old school or new school device is being used to read them. And that's the epiphany that many readers are similarly experiencing thanks to e-books. We want ideas and stories foremost, and the digital experience is helping us get the access to texts that generations before us never had unless they lived with a very deep library. Jeff and Stephen have understood this for years. They've both been trying to get more people interested in the digital distribution of books for as long as the e-book industry has been around and they can feel rightfully proud that the Kindle phenomenon is really taking off.

- Michael Gaudet

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Friday, January 9, 2009

For the First Time, the $B-Word is Used to Describe E-Book Future

Jeff Segal and Rob Cox, blogging on the breakingviews website, crunched some breathtaking numbers in an effort to project a valuation for Amazon's Kindle. They projected clear into the stratosphere (or "blue sky", as quixotic speculations are often referred to), suggesting that billions of dollars is by no means an unrealistic number.

You can trace their thinking on the breakingviews.com blog, but in essence they calculated that out of Amazon's $24 billion market capitalization, "$9 billion of value is apparently unaccounted for. Could that be the 'Kindle premium'?"

Segal and Cox assume that Kindle sales will expand as exponentially as iPods have done, which means sale of over two million Kindles in 2009. They further assume that Kindle owners would then buy two $10 books every month. These are assumptions that Don Quixote himself would shake his head over. If only we loved books a fraction as much as we love music!

But then Segal and Cox drop an intriguing number and the laughter stops. Pointing out that Amazon is developing a student version of the Kindle, they wonder if that could be "an attempt to snag part of the $5.5 billion annual United States college textbook market." Now you're talking, gentlemen. The student market is ripe for the E-Book Revolution, and a ten-digit revenue projection is completely in the realm of possibility.

But - there's another whopper of an assumption here, namely that is that Kindle is the only dog in the hunt. Knowing that a lot of big, well heeled companies - Apple for instance - are developing tablet-sized readers for the educational market, Amazon will have to produce a killer gadget to realize the kind of profits being bandied about.

For that reason I wouldn't be too quick to propose putting Jeff Bezos's picture on the billion dollar bill. But it certainly quickens the heartbeat to hear the B-word kicked around.

RC

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Monday, October 6, 2008

Kindle 2 Rumors Persist, Now With Pictures

A few weeks ago, Amazon was telling the rumor mills to stop buzzing about the next generation of Kindle and that if a Kindle 2.0 was coming at all it wouldn't be until next year. But now that Sony has announced their new PRS-700 Reader and it's getting all sorts of press, Lo! What should appear the very same weekend? Leaked spy shots of the next Kindle. Coincidence? Nah.

Granted, these are the sneaky tactics you expect in an election year, when it seems everyone is doing their best to play a game of one-up-manship. Presidents, banks, and reality TV contestants are all queuing up to see who can fail the most spectacularly in their efforts to win the hearts of all the Joe Sixpacks and hockey moms. However, we at E-Reads don't want to see either the Kindle or Sony Reader products fail. We love them both. They both deserve the limelight.

But the possibly fake/likely real Kindle 2.0 spy shots by "Boy Genius Report" make me think the device isn't yet up to par with the latest Sony Reader, and I'm sure Amazon isn't entirely pleased with seeing these pictures getting blogged at heavily trafficked Gizmodo.com. The revised Kindle in the spy shots has cleaner lines, but it looks more like a Star Trek medical tablet than ever before, and I assume all those buttons mean that it won't be a touch screen, like the new Sony. But it is reported to be sturdier and recharge via USB cable. Maybe Amazon is still playing catch-up, maybe they're simply refining a low cost alternative to the Sony Reader. Who knows what's really going on. All I know is that when your product has rumors and buzz, it's going to take on a life of its own in the public's mind. And anything that puts ebooks in the public's mind is good by us.

- Michael Gaudet

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Friday, September 19, 2008

Second Gen of E-Book Readers Swoops in on the Wings of the iRex Reader 1000

Hard on the heels of the announced unveiling of Plastic Logic's unnamed tablet reader, Andy Greenberg of Forbes reports the imminent launch of iRex Technologies' iRex Reader 1000. What does it look like? The image at the right is all that anyone gets to see until Monday September 22nd.

With Sony and Amazon developing next-generation e-books, the race for the hearts, minds and wallets of the consumer is on, and tablet-sized screens will definitely be a critical factor. Forbes will win handily in that aspect, as Plastic Logic won't get its product out till late spring at the very earliest. But who will win the contest on the basis of quality is anybody's guess. In any case both business and student users will be the beneficiaries, and though this blogger has restrained his temptation to buy a tablet up to now, it's more than likely he will succumb when all the entries are available.

One thing that will affect my decision is the price: the projected price for the basic iRex 1000 will be about $650 but add-ons will increase the cost, bringing it to about twice the price of Kindle and Sony. On the other hand, that's about half the price of a tablet PC. And iRex may deliver twice the value.

According to Greenberg,
The iRex Reader 1000 offers a 10.2-inch diagonal E-Inkscreen, far larger than Kindle's 6-inch screen or even iRex's own 8.1-inch diagonal iLiad, its last e-book model. That stretched display is designed to work with any file format, be it an e-book, a full-sized PDF, a Word document or HTML. Like earlier iRex devices, it sports a stylus and touch screen for taking notes and marking documents.
Some other issues inhibiting consumers are lack of color and no video, says Greenberg. So, even business men and women who can afford it (assuming they can even afford lead pencils in the current economy) might want to sit out the dance until those features are in place. That will happen in the next four years.

-Richard Curtis

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Monday, September 15, 2008

Rip, Burn and Mash - Downloaders Cast Their Eyes on Textbooks

If you've been wondering, as I have, when the E-Book Revolution would find its way to textbooks, it's now no further than your keyboard.

If any aspect of the book business were ripe for revolution it's textbooks, because it's closest to the music industry in terms of the SRI - the Student Resentment Index. College students have been complaining for decades about being compelled to pay preposterously high prices for school books of which they may be required to use only a few chapters. Though there is a secondary market for those books, publishers and authors have gotten around it by producing new editions, often merely cosmetically enhanced, and requiring students to buy them instead of used ones. The process is particularly cruel on families on a tight budget. And it's not that hot on the spines of students lugging fifteen or twenty pounds of books in their backpacks.

The logical question is, "Why can't we just download?"

Noam Cohen's article in the New York Times, Don’t Buy That Textbook, Download It Free discusses new approaches by students and parents who feel ripped off by a conspiracy of publishers, textbook authors, and colleges.

Recognizing the injustice, at least one denizen of academia, Professor R. Preston McAfee of Cal Tech, has forgone the traditional route and a big advance in order to deliver a free download of an economics textbook he has authored. The book is also for sale in an on-demand print edition, but for a fraction of the price that students would have to pay at their college bookstore. “This market is not working very well — except for the shareholders in the textbook publishers,” Cohen quotes Professor McAfee. “We have lots of knowledge, but we are not getting it out.”

Cohen cites other attractively priced approaches to Web delivery of math, science, economics and other big-ticket textbooks. These breakthroughs come along just as tablet-reader technology solutions accelerate. A tipping point may be closer than anyone (except a core group of wild-eyed visionaries like yours truly) could have imagined a few years ago.

- Richard Curtis

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Monday, September 8, 2008

Plastic Logic Brings E-Newspaper Closer to Your Doorstep

Driven by the same E-Ink technology that powers Sony's eReader and Amazon's Kindle, Mountain View California's Plastic Logic will soon release a large-screen reader designed to carry your daily newspaper, according to Eric A. Taub in the New York Times. The screen will be twice the size of the eReader and Kindle and just about the same weight but two thirds thinner.

You'll be able to buy it in summer of 2009, but the economics of newspaper subscription haven't been worked out. It could be far more expensive than subscription to the paper version, not even counting the cost of the device itself. In time we may see the newspaper equivalent of Gillette's "Give away the razor and sell the blades," but too much remains to be settled about technology, economics, psychology and customs before the next generation is as comfortable with downloading newspapers as today's aging populace is with ink on newsprint. But with magazines and newspapers dying, the lure of huge savings on downloads may prove overwhelmingly tempting. Though European culture may not be an accurate guide, the iRex'a iLiad newspaper and magazine reader may show us how an Old World society can adapt to a completely new way of reading the daily news.

The Plastic Logic reader (it doesn't have a name yet - you got any suggestions?) also brings us a little closer to the tablet-sized device that will inevitably revolutionize the classroom.

- Richard Curtis

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Friday, August 29, 2008

Apple Sleight of Hand Sets the Stage for Tablet Macs

Further to our discussion of Kindles as learning tools, if Apple can pull off a scheme to create a full-sized keyboard for a tablet device, they will be that much closer winning what I call the Premio Gordo: universal adoption of a tablet (or tablet-oid) computer by colleges.

According to Sam Oliver, writing in AppleInsider, a 52-page patent filed by Apple Inc. "illustrates a number of techniques that would pave the way for tablet Macs that display a near full-sized multi-touch keyboard and run an undiluted version of the Mac OS X operating system." In plain English, Mac users would be able type with both hands on the screen, an absolutely essential feature of any student computer.

- Richard Curtis

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Thursday, August 28, 2008

Kindle Sequel on the Way, But Will it Play on Campus?

(Pictured right: The Intel Classmate prototype)

Speculation on the next generation of Kindle (my wife refers to them in Yiddish as Kindeleh) is reaching fever pitch, such as this piece on cnet news by Adam Richardson and another on engadget by Thomas Ricker.

The prognostications seem to be focusing on student applications, and though Kindle 2.0 will probably be a bit bigger for collegiate use, my own opinion is that that is not where e-book readers have to go to win the premio gordo of universal college adoption.

At the dawn of the E-Book Era, circa 2000, I recognized that pocket-portable e-books would never succeed for student use. The reason is size. Textbooks and other illustrated books simply cannot be crammed into anything smaller than a screen close to the size of a laptop. That's why I advocated the tablet concept and design. Tablets have all the virtues of laptops PLUS touchscreen functionality. For students, reading books on an e-reading device is highly desirable but not as imperative as the ability to handwrite notes on their device's screen. Resistance to widespread adoption of e-textbooks is explored in an excellent article by Andy Guess in Inside Higher Ed, Next Step for E-Texts. "Whether — or when — e-textbooks become as ubiquitous as laptops or smartphones on campuses depends on several factors that continue to hinder widespread adoption. Observers of the nascent market point variously to available hardware, consumer demand and the dearth of content made specifically for digital formats," writes Guess.

Manufacturers are not unaware of these issues and have been developing a variety of readers, variously called netbooks, ultraportables, and mini-notebooks such as the Intel Classmate, that appeal to the specific needs of the student. No one has hit a home run yet, but there's a fortune waiting for the manufacturer that does.

- Richard Curtis

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